October 2006-Rockstar Games is pleased to announce a partnership with Team Bondi Pty Ltd to publish the ground-breaking next generation crime thriller L.A. Noire. Developed by Team Bondi, a new Australian based studio founded by Brendan McNamara, of The Getaway, L.A Noire is an interactive detective story set in the classic noir period of the late 1940's.
L.A. Noire blends action, detection and complex storytelling and draws players into an open-ended challenge to solve a series of gruesome murders. Set in a perfectly recreated Los Angeles before freeways, with a post-war backdrop of corruption, drugs and jazz, L.A. Noire will truly blend cinema and gaming.
Teaser- released September 25th 2006
Marketing/Distribution/Exchange of game - Who was responsible for the marketing of LA Noire? Lick Creative
- List all methods of marketing used to promote the game – Viral, guerilla, synergy, official website, revenue streams, print marketing campaign, point of sales campaign
- When were the trailers released for the game? List dates and analyze what was shown in the trailers.
1st trailer 16/12/2010
2nd teaser trailer 24/01/2011
Game play ‘Orientation’ trailer 09/02/2011
Game play ‘Investigation and interrogation’ trailer 09/03/2011
3rd official trailer 07/04/2011
Game play ‘’Rising through the ranks’ trailer 21/04/2011
Official launch trailer 11/05/2011
Nicholson electroplating dlc case trailer 16/06/2011
Refer madness dlc case trailer 16/06/2011
- Give examples of how synergy was used to promote the game- bringing old and new songs to date mixing the music industry and game industry together, small numbers of companies dominate a large industry (oligopoly)
- Were there any particular deals struck between Rockstar and the platforms? Rockstar games use magazines and newspapers to promote their games.
- How was desire creation built around the game before its release? Teaser trailers were released and people could pre-order the game.
- How were British audiences targeted in the marketing of the game? Many trailers were released before they could be purchased, posters were put up throughout the country and adverts came up on tv screens.
- How have Rockstar maximized their potential revenue streams? There is downloadable bonus content on the games, merchandise can be bought, music downloads, Rockstar pass.
- How can you access/purchase the game? Pre-order, internet, game stores.
- Once you have purchased the game how have Rockstar maintained the desire creation? You have to crack codes to enter new levels and bonus features can be accessed, also mods can be created and accessed.
